Founded in 2013, the festival promotes traditional hand-embroidered blouses and supports the craftsmen who carefully preserve this tradition. The event is organized on the banks of the Nistru River and gathers artisans who display handmade objects, chefs who cook traditional recipes, musicians and dancers all in the Holercani village stadium. The festival hosts the Mandria, Pride, contest for young designers who present fashion collections inspired by local traditions. A mural art contest, Cai verzi pe pereti, and the Podul de flori conference celebrate folklore inspired traditions.